A review of digital media trends currently

This short article will explore how smartphones have affected the media industry.

Generally, the media industry is known for being a structured and highly organised sector, with many opportunities for career development. Nevertheless, in modern society, the advancement of mobile phones has caused a few significant shifts in the way media is shared and delivered. One of the most prominent advancements in the media industry is the combination of mobile applications and streaming services, which have made smartphones into the most available digital media devices on the market. With the capability to render video, text and audio material, smartphones are the optimal tool for website dispersing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are continuously dealing with reformatting their material to prioritise smart device ease of access. Presently, trends which are popular on social networks are particularly prominent for media companies to observe. Particularly, short form video and international TV are gaining traction for offering appealing and accessible content for audiences around the globe.

Along with the circulation and creation of digital content, media consumption habits are also being greatly affected by technological advancements. The mobility of mobile phones has moved the way that audiences are taking in media towards a constant and on-the-go activity. In the past, audiences would have to wait to watch or tune in to prescheduled broadcasts, which were organized by executives and run on a rigorous schedule. Instead, nowadays, customers can view, listen or access material as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to affirm that this has led to an improvement in content production as consumers are rapidly finishing shows and continuously seeking out new things to enjoy.

Over the past couple of years, as society has come to be dependent on smartphones, innovation has become the focus of attention for many areas of industry. The rise of smartphones has fundamentally reshaped the media industry, resulting in new advancements in the way media is developed, dispersed and consumed. Before the era of digitalisation, media has been traditionally consumed in standardised formats such as newspaper publications and television or radio broadcasts. However, more just recently, the media landscape is showing a perceptible shift in the direction of mobile-first platforms. Together with this shift, there has been a variety of new opportunities in media, most especially within the journalism, advertising and entertainment sectors. The head of the fund that has a stake in Sky, for instance, would acknowledge that the smartphone era has in fact, forced the media industry to transform its business designs and strategies, disrupting standard outlets and opportunities for media access and consumption, with a series of new and progressive digital media examples.